— For brands
Find athletes whose fans are your customers.
HDBND is the workspace that lets brands match by buyer fit, price from comparable evidence, and prove ROI per post — without paying for follower counts that never moved a dollar.
Stand
Reach isn't followers. Reach is buyers reached.
Most athlete deals are priced off a number that has nothing to do with whether the athlete's audience will buy anything. The brand pays for the impression. The athlete pays for the next negotiation. HDBND prices what your customer base overlaps, not what the handle posts. The roster you end up with is one your demand team can defend.
Build
From a brief to a defensible roster — in four moves.
Discover: filter athletes by buyer demographics and brand affinity. Price: every offer comes with comparable-deal evidence. Activate: one workspace for briefs, deliverables, approvals and payments. Attribute: impressions → clicks → leads → revenue, per athlete and per post.
Defend
Every dollar should survive a follow-up question.
We assume your CFO will ask. We assume your VP of marketing will ask. The workspace is built so the answer is one click away — by athlete, by campaign, by quarter. No black-box pricing, no vanity dashboards, no follower-count tax.
Frequently asked questions
- How does HDBND price athlete deals?
- Every offer arrives with comparable-deal evidence — recent closes for athletes with similar audience overlap to your customer base. You negotiate from a number your finance team can defend.
- Can we filter athletes by buyer demographics, not follower count?
- Yes. HDBND filters by customer-base overlap — age, geography, brand affinity, spend behavior — so the roster you build is one your demand team can underwrite.
- How is ROI attributed per athlete, per post?
- Impressions → clicks → leads → revenue, tied back to the post. The same report a finance partner expects from a paid media plan — not a screenshot of likes.
- Do we sign individual contracts with each athlete?
- Yes, and HDBND keeps them in one place. Briefs, deliverables, approvals, e-signature and payments live with the deal record, so renewal paperwork is a click, not a chase.
- What's a reasonable starting budget?
- We onboard brands campaign-by-campaign. A single brief with a single athlete is enough to see whether the buyer-fit math works for you — most pilots are sized to a quarter, not a year.