The programs whose rosters carry the most NIL value — estimated from real athlete audiences, summed across each program's top earners, and refreshed every month.
How it works
Programs ranked by their roster's NIL value.
Each month we curate the highest-audience athletes at each program and estimate every athlete's value per sponsored post from their public Instagram — real followers, engagement, and audience quality. A program's roster value is the sum across its top curated athletes, and each program shows its month-over-month change in rank and value.
The methodology
Real audience data, priced like brands do.
We value each athlete the same way the free HDBND value calculator does — using InsightIQ pricing where available and a transparent CPM model otherwise. These are independent estimates from public social data for comparison and discussion, not official valuations or statements of actual earnings.
For athletic departments
See your whole roster's value, privately.
These rankings show the top of the roster. HDBND gives athletic departments a standardized, private valuation across every athlete — kept inside NCAA and conference rules — and turns that data into a recruiting and retention advantage.
Frequently asked questions
How are the NIL rankings computed?
Each program is ranked by the summed estimated commercial value of its top curated athletes' Instagram audiences. We value each athlete the same way the HDBND value calculator does — from real followers, engagement, and audience quality — using InsightIQ pricing where available and a transparent CPM model otherwise.
How often are the rankings updated?
Monthly. Each refresh recomputes every program's roster value and shows the month-over-month change in rank and value.
Is this an official NIL valuation?
No. It's an independent estimate from public social data, built for comparison and discussion — not an appraisal, an offer, or a statement of what any athlete actually earns.
How can my program be added or corrected?
We curate the top athletes per program by hand. To suggest an addition or a correction, reach out through HDBND — athletic departments can also get a full, private roster-wide valuation.