— Free tool
What is your Instagram actually worth?
Type your handle. We pull your real followers, engagement and reach — and price them the way brands do. Free, no account needed.
How it works
Real data, priced like brands do.
The calculator looks up your public Instagram profile and prices each post format — static post, story, reels, carousel — from your real followers, engagement, audience location, and audience credibility. It's the same pricing analysis shown inside the Headband app.
What you get
A defensible value range, not a vanity number.
Suggested prices and ranges for every post format, the audience and engagement factors behind them, and the top content that proves it — the same inputs brands use when they price athlete partnerships.
Go deeper
The calculator is the first step.
HDBND turns the estimate into a full brand report — measurement, brand matching, pricing and proof in one workspace. New to the terms? Start with the NIL Glossary at hdbnd.com/nil-glossary.
Frequently asked questions
- How is my Instagram's commercial value calculated?
- We analyze your public profile — followers, engagement, audience location, and audience credibility — and price each post format (static post, story, reels, carousel) the same way brands do. It's the same pricing analysis shown inside the Headband app.
- Is the calculator free?
- Yes — completely free. You'll see your estimated value range instantly, and the full breakdown after entering your email.
- How accurate is the estimate?
- It's a benchmark range, not an appraisal. Real deal value also depends on your niche, audience quality, deliverables, usage rights, and exclusivity terms.
- Does it work for private accounts?
- No — the lookup uses public profile data, so your Instagram account needs to be public to be analyzed.