— Pricing
Free to start. $99 to grow.
Free tiers for athletes and brands. Paid plans start at $99/mo. Per-athlete pricing for organizations from $19/athlete/mo. Annual prepayment saves 15% across every paid plan.
For athletes
Committed (free), Elite ($99/mo), and Pro (custom).
Committed is a free Limited Trial — own your social data, share your journey, and match with 10 brands. Elite at $99/mo adds a custom website, a defined media strategy, and 100 brand matches. Pro starts at $5,000/yr with white-glove brand building, contract negotiations, and unlimited matches.
For brands
Startup (free), Challenger ($99/mo), and Enterprise (custom).
Startup is a free Limited Trial — claim your brand profile, match with 10 athletes, and run up to 2 campaigns a month. Challenger at $99/mo adds off-platform partnership measurement, 100 athlete matches, and 5 campaigns/mo. Enterprise starts at $6,000/yr with outbound talent sourcing and unlimited matches and campaigns.
For organizations
Per-athlete pricing that drops as your roster grows.
Team (10–49 athletes) at $99/athlete, Agency and League (50–249) at $49/athlete, and University (250+) at $19/athlete. Same full platform at every tier. Performance pricing is available for organizations: pay ~20% less per seat, HDBND takes 5% of facilitated brand deals above $5,000/athlete/year.
Frequently asked questions
- What's the difference between Committed, Elite, and Pro for athletes?
- Committed (Limited Trial) lets you own your social data, share your journey, start a fan club, and match with 10 brands — no card required. Elite ($99/mo) adds a custom website, your own media strategy, social content creation, and 100 brand matches. Pro (starting at $5,000/yr) layers in white-glove service: unified email/SMS/social management, contract negotiations, entrepreneurial advisory, and unlimited brand matches.
- What's the difference between Startup, Challenger, and Enterprise for brands?
- Startup (Limited Trial) lets you claim your brand profile, own your social data, match with 10 athletes, and run up to 2 campaigns/mo. Challenger ($99/mo) adds off-platform partnership measurement, 100 athlete matches, and 5 campaigns/mo. Enterprise (starting at $6,000/yr) adds outbound talent sourcing plus unlimited matches and campaigns.
- How does annual billing work?
- Annual prepayment saves 15% across our standard paid tiers — Elite, Challenger, and all organization plans. Pro starts at $5,000/yr and Enterprise at $6,000/yr, both with tailored terms.
- How does per-athlete pricing work for organizations?
- Organizations pay a per-seat rate that drops as your roster grows. Team (10–49 athletes) is $99/athlete, Agency and League (50–249) are $49/athlete, and University (250+) is $19/athlete. Same full platform at every tier.
- What is Performance pricing?
- An option for organization plans only. Pay ~20% less per athlete; HDBND takes 5% of brand deals we facilitate above $5,000/athlete/year. Below that threshold, only the seat price applies. You only pay more when your athletes earn more.
- Is there a minimum commitment for University?
- University pricing requires a committed 250-seat minimum. Contact us for custom contract terms.
- Can I switch plans later?
- Yes. Athletes can upgrade Committed → Elite → Pro, brands can upgrade Startup → Challenger → Enterprise, and organizations move between tiers automatically as their roster grows.