— For teams & leagues
Turn roster reach into sponsor-ready inventory.
Aggregate every athlete's audience into one buyable number, package campaign opportunities, and prove value to owners and league partners — per impression, per dollar.
Stand
Audience is inventory. Inventory needs price.
Most teams sell sponsorships on stadium signage, broadcast inventory and tickets — and leave the roster's social reach on the table. Brands pay athletes individually for the same audience the team already owns at the aggregate. HDBND prices the roster as one buyable package so the team can sell what the league already trusts it to deliver.
Build
Built so a team or league can sell roster reach the same way it sells signage.
Aggregate: combine every athlete's audience into one buyable number. Package: roster-wide reach offered as campaign packages by sport, by season, by activation type. Sell: sponsor-grade brief flow so demand teams can underwrite the spend the same way they underwrite a paid media plan. Report: every impression, click and dollar accounted for, per athlete and per campaign.
Renew
Built so the second contract sells itself.
Sponsors don't churn on price. They churn on opacity. When every campaign closes with a report a sponsor can hand to their CFO, renewal stops being a sales motion and starts being a renewal conversation. Larger deals. Faster cycles. Higher renewal rates.
Frequently asked questions
- How do you aggregate reach across a roster?
- HDBND combines every athlete's audience into one buyable number at the roster, sport, or league level — deduplicated where audiences overlap, broken out where sponsors need it.
- Do individual athletes have to opt in?
- Yes. Each athlete controls what's shared into the team package. Most opt in once they see the deal flow — it sits on top of, not in place of, their individual NIL work.
- Can we sell roster reach alongside existing signage and broadcast inventory?
- That's the design. Roster reach packages plug into the same RFP your sponsorship team already runs — so sponsors can underwrite social the way they underwrite signage.
- How is performance reported to sponsors?
- Per impression, per click, per dollar — per athlete and per campaign. The kind of recap a sponsor's CFO can sign off on without follow-up emails.
- Does this work for leagues, not just individual teams?
- Yes. League-level inventory aggregates across every member team, with team-level cuts available. We've designed it for both.