— For universities

Recruit and retain with real NIL data.

Standardize commercial value across your roster, run brand-safe matching that stays inside NCAA and conference rules, and turn earning data into a recruiting advantage.

Stand

Compliance isn't a feature. It's the floor.

A NIL program that wins recruits is one that doesn't put the school at risk. Approvals, disclosures and audit trails should be a side-effect of the workflow — not a separate spreadsheet that someone has to remember to update. HDBND bakes the rules into the work: athletes can't structure a deal the school hasn't approved, and the school can pull a clean audit on demand.

Build

Built so an athletics department can run a NIL program without standing up a second back office.

Valuate: one commercial value across every athlete in your program, on the same methodology. Match: brand-safe partners only, with NCAA and conference rules built into the filters. Approve: compliance review baked into the deal record. Recruit: show recruits — and their parents — real earning data from the program.

Retain

Earning data is the new retention tool.

The athletes who left for the portal usually left because the conversation was opaque. When every athlete in your program can see their value, their deal history and their earnings trend in the same place a coach sees them, 'what's it worth here?' stops being a black box. One record. One methodology. One source of truth.

Frequently asked questions

How does HDBND keep NIL deals NCAA-compliant?
Compliance is baked into the workflow, not bolted on. Athletes can't structure a deal the school hasn't approved, disclosures write themselves into the deal record, and audit trails are one query away.
Do athletes lose ownership of their data?
No. The athlete owns their record. The school sees what it needs for compliance and recruitment; the athlete decides what's shared beyond that.
Can we standardize commercial value across the entire roster?
Yes. HDBND applies one methodology to every athlete in the program so coaches, compliance and recruits all see the same number — in the same currency, across every sport.
How are brand-safety filters tuned for our conference?
Filters honor NCAA, state and conference-specific rules. We configure during onboarding so nothing inappropriate ever surfaces to an athlete in your program.
Can we show NIL earning data to recruits and parents?
Yes. Real earning history at the program level — anonymized where required — is the single most effective recruiting and retention asset most athletic departments aren't using yet.