Florida NIL Rules

At a glance

NIL in Florida today.

College NIL: Legal (state law). High-school NIL: Allowed, per State NIL law (Fla. Stat. §1006.74) + FHSAA (HS). NIL collectives: operating. Deal-disclosure threshold: Any deal. Governing statute: Florida SB 646 (2020), as amended by HB 7B (2023) and HB 981 (2025) (Fla. Stat. § 1006.74), amended, effective July 2021. High-school governance: Florida High School Athletic Association (FHSAA). Last reviewed September 2026 — this is a plain-English overview pending verification, not legal advice.

What to know

How the rules play out in Florida.

Florida's NIL statute (Fla. Stat. §1006.74) was loosened in 2023 (HB 7B) to let schools and coaches facilitate deals, then amended again in 2025 (HB 981, effective July 1, 2025) to cap athlete-agent fees on NIL-collective deals at 5%, require DBPR licensing/registration for athlete agents, and formally allow high-school athletes preparing for college sports to sign NIL deals with written parental consent if under 18. The FHSAA permits high-school NIL under Bylaw 9.9 (revised June 2024, effective July 24, 2024) but bars collectives and use of school uniforms/logos/marks, limits deals to the athlete's period of eligibility, and requires a signed disclosure affidavit (student and parent/guardian) filed within 5 business days of any deal, regardless of dollar amount — confirm any school-hours promotion restriction and the current prohibited-industry list directly with the FHSAA, since those specifics weren't independently re-verified this pass. Collectives remain active and legal at the college level, now subject to the national College Sports Commission's NIL Go review under the House v. NCAA settlement (effective July 1, 2025); Florida's own statute sets no fixed disclosure dollar-threshold (left to each institution), while NIL Go in practice reviews third-party deals of $600+. Separately, Florida's Board of Governors Task Force on Intercollegiate Athletics formally backed a package of recommendations in August–September 2026 (agent registration/fee regulation, athlete NIL trusts, multistate compacts, and a federal antitrust-exemption ask to Congress) aimed at the 2027 legislative session — none of this had passed into law as of September 2026.

Who governs NIL in Florida

Florida was one of the first states with a college NIL law, effective July 1, 2021, codified at Fla. Stat. § 1006.74. After a major 2023 amendment stripped out most of its restrictions, the statute today is lighter-touch, and NCAA policy plus the House settlement framework do most of the governing. High-school NIL is governed by the FHSAA under its Bylaw 9.9 on amateurism, which was revised in 2024 to permit NIL.

What § 1006.74 says after HB 7B and HB 981

The 2023 special-session bill HB 7B (chapter 2023-4) removed the earlier prohibition on institutions and booster organizations causing compensation to be directed to athletes, which had made Florida's original law one of the more restrictive ones. The 2025 amendment, HB 981, layered on athlete-agent regulation.

• Fla. Stat. § 1006.74(2): institutions must provide at least two distinct financial literacy, life skills, and entrepreneurship workshops of at least 5 hours each, in separate semesters, before an athlete graduates.
• § 1006.74(3): institutions and their employees are not liable for damages to an athlete's ability to earn NIL compensation resulting from routine athletic decisions like playing time.
• HB 981 (2025): caps athlete-agent fees on deals brokered through an NIL collective at 5%, requires athlete agents to be licensed/registered with the Department of Business and Professional Regulation, and adds provisions letting prospective college athletes still in high school get NIL guidance from registered advisors with written parental consent if under 18.

High-school rules

The FHSAA board approved a rewritten Bylaw 9.9 on June 4, 2024, and the State Board of Education ratified it on July 24, 2024, effective for the 2024-25 school year.

• Permitted under Bylaw 9.9: commercial endorsements, promotional activities such as autograph signings, social media presence, and product or service endorsements, under a written, fully executed contract limited to the student's high-school eligibility window.
• Prohibited: membership in or benefits from NIL collectives, and deals involving adult entertainment, alcohol, tobacco and vaping, cannabis, controlled substances, gambling, or weapons.
• No use of school or FHSAA logos, jerseys, or uniforms in deals, no NIL activity during competitions, and no use of NIL as a recruiting inducement.
• A signed disclosure affidavit (student and parent/guardian) must be filed with the school within 5 business days of any deal, regardless of dollar amount.

What's pending, not yet law (2026)

Florida's State University System Board of Governors convened a Task Force on Intercollegiate Athletics in March 2026 to study agent regulation, athlete NIL trusts, multistate compacts, and a federal antitrust exemption. The task force formally backed a package of recommendations in August–September 2026 for the Florida Legislature to consider in its 2027 session. None of these proposals has been introduced as, or passed into, law as of September 2026; they remain task-force recommendations only. As of September 2026, Division I third-party deals of $600 or more also go through the NIL Go clearinghouse under the House settlement.

Go deeper

Compare states, then run your numbers.

Compare Florida with every other state in the NIL Rules by State tracker, estimate your take-home on NIL income with the free NIL Tax Calculator, and see what your name, image, and likeness is actually worth with HDBND's free athlete tools.