College and high-school name, image & likeness rules for Florida (FL) — at a glance, in plain English. Not legal advice; confirm with a compliance office before acting.
At a glance
NIL in Florida today.
College NIL: Legal (state law). High-school NIL: Allowed, per State NIL law (Fla. Stat. §1006.74) + FHSAA (HS). NIL collectives: operating. Deal-disclosure threshold: Any deal. Governing statute: Florida SB 646 (2020), as amended by HB 7B (2023) (Fla. Stat. § 1006.74), amended, effective July 2021. High-school governance: Florida High School Athletic Association (FHSAA). Last reviewed August 2026 — this is a plain-English overview pending verification, not legal advice.
What to know
How the rules play out in Florida.
Florida's NIL statute (Fla. Stat. §1006.74) was loosened in 2023 to let schools and coaches facilitate deals, then amended again in 2025 (HB 981) to cap agent fees on collective deals at 5% and formally allow high-school athletes to sign NIL deals with parental consent; a state university task force was floating further changes (agent oversight, NIL trusts) as of mid-2026, none of which had passed as law. The FHSAA permits high-school NIL but bars collectives and use of school uniforms/logos/marks, and requires a signed disclosure affidavit (student and parent) filed within 5 business days of any deal, regardless of dollar amount — confirm whether a school-hours promotion restriction applies directly with the FHSAA, since that specific point wasn't independently verifiable this pass. Collectives remain active and legal at the college level, though since the 2025 House settlement they're subject to national College Sports Commission review; the state statute itself sets no fixed disclosure threshold (left to each institution), while the national NIL Go system in practice expects deals of $600 or more to be reported.
Who governs NIL in Florida
Florida was one of the first states with a college NIL law, effective July 1, 2021, codified at Fla. Stat. § 1006.74. After a major 2023 amendment stripped out most of its restrictions, the statute today is lighter-touch, and NCAA policy plus the House settlement framework do most of the governing. High-school NIL is governed by the FHSAA under its Bylaw 9.9 on amateurism, which was revised in 2024 to permit NIL.
What § 1006.74 says after HB 7B
The 2023 special-session bill HB 7B (chapter 2023-4) passed unanimously and was signed February 16, 2023. The statute's operative provisions now focus on education and liability:
Fla. Stat. § 1006.74(2): institutions must provide at least two distinct financial literacy, life skills, and entrepreneurship workshops of at least 5 hours each, in separate semesters, before an athlete graduates, covering entrepreneurship, financial aid, debt management and budgeting.
§ 1006.74(2): the workshops may include no marketing, advertising, referral, or solicitation by providers of financial products or services.
§ 1006.74(3): institutions and their employees are not liable for damages to an athlete's ability to earn NIL compensation resulting from routine athletic decisions like playing time.
HB 7B removed the earlier prohibition on institutions and booster organizations causing compensation to be directed to athletes, which had made Florida's original law one of the more restrictive ones.
High-school rules
The FHSAA board approved a rewritten Bylaw 9.9 on June 4, 2024, and the State Board of Education ratified it on July 24, 2024, effective for the 2024-25 school year.
Permitted under Bylaw 9.9: commercial endorsements, promotional activities such as autograph signings, social media presence, and product or service endorsements, under a written, fully executed contract limited to the student's high-school eligibility window.
Prohibited: membership in or benefits from NIL collectives, and deals involving adult entertainment, alcohol, tobacco and vaping, cannabis, controlled substances, gambling, or weapons.
No use of school or FHSAA logos, jerseys, or uniforms in deals, no NIL activity during competitions, and no use of NIL as a recruiting inducement.
The association publishes an Affidavit of Amateurism (form GA1) as part of its compliance paperwork.
Reported enforcement ladder: a first violation draws a warning and termination of the agreement, with repeat violations bringing one-year ineligibility.
The practical read
A Florida college athlete can sign endorsement deals with few state-level restrictions, and their school can now help arrange them; the school owes them financial literacy training along the way. A Florida high schooler can earn NIL money as of the 2024-25 school year, provided the deal avoids collectives, school branding, and the prohibited industries list. As of August 2026, Division I third-party deals of 600 dollars or more also go through the NIL Go clearinghouse under the House settlement.
What's moving
Florida's statute has been stable since HB 7B, but the House settlement's revenue sharing and the NIL Go review process now shape most college deals in practice. On the high-school side the FHSAA bylaw is only two seasons old, and the association has actively warned schools about collective-style fundraising, so expect continued enforcement guidance.
Go deeper
Compare states, then run your numbers.
Compare Florida with every other state in the NIL Rules by State tracker, estimate your take-home on NIL income with the free NIL Tax Calculator, and see what your name, image, and likeness is actually worth with HDBND's free athlete tools.
Frequently asked questions
Is college NIL legal in Florida?
Yes — college athletes in Florida can earn from their name, image, and likeness. Status: Legal (state law). Florida has its own NIL statute layered on top of NCAA policy and the House settlement. Confirm the current rules with each school's compliance office.
Can high school athletes earn NIL in Florida?
High-school NIL status in Florida: Allowed, per State NIL law (Fla. Stat. §1006.74) + FHSAA (HS). It's generally permitted under the association's amateurism and recruiting guardrails. This is a general overview, not legal advice.
Do athletes have to disclose NIL deals in Florida?
The working disclosure threshold here is "Any deal." Under the House settlement, third-party deals at or above $600 at participating schools go to the NIL Go clearinghouse for review; some schools ask for every deal. Confirm your school's exact process.
Can a Florida high school athlete join an NIL collective?
No. The FHSAA rules approved in July 2024 specifically prohibit deals with groups, organizations, or cooperative enterprises that exist to collect funds for facilitating NIL deals, and the association publicly flagged collective-style sites as violations even before the bylaw passed. Confirm any arrangement with your school's athletic director before signing.
Do Florida colleges have to teach athletes about money?
Yes. Fla. Stat. § 1006.74(2) requires at least two workshops of at least 5 hours each, in separate semesters, covering financial literacy, life skills, and entrepreneurship, and bars financial-product marketing inside them. Check with your athletic department for how your school schedules these.
Can Florida schools or boosters now help arrange NIL deals?
Since HB 7B in February 2023, the old ban on institutions and boosters causing compensation to be directed to athletes is gone, and under the House settlement schools can also pay athletes directly within the cap. Deals of 600 dollars or more from third parties still face NIL Go review in Division I. Confirm current rules with your school's compliance office before signing.