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Louisiana NIL Rules

College and high-school name, image & likeness rules for Louisiana (LA) — at a glance, in plain English. Not legal advice; confirm with a compliance office before acting.

At a glance

NIL in Louisiana today.

College NIL: Legal (state law). High-school NIL: Allowed, per State NIL law (Act 479/SB 60, amended 2022, 2024 & 2026) + Act 810 (2026, HS) + Act 895 (2026, agent registration) + LHSAA. NIL collectives: operating. Deal-disclosure threshold: $600. Governing statute: Louisiana Act 479 of 2021 (SB 60), as amended through 2026 by Act 810 (HB 513) (La. R.S. 17:3701-3705), amended, effective July 2021. High-school governance: Louisiana High School Athletic Association (LHSAA). Last reviewed September 2026 — this is a plain-English overview pending verification, not legal advice.

What to know

How the rules play out in Louisiana.

Louisiana's NIL statute (Act 479/SB 60 of 2021, amended by Act 307 in 2022, Act 358 in 2024, and Act 810 in 2026) lets schools, boosters, and collectives facilitate deals; a separate 2026 law (Act 895/SB 389) now requires anyone acting as an NIL agent or attorney-representative for Louisiana athletes — high school through college — to register with the Attorney General, pass a background check, and complete training, with penalties up to $10,000 and 5 years imprisonment for noncompliance; registration opened via a new AG online portal with an August 1, 2026 deadline. Act 810/HB 513 (effective August 1, 2026) codified high-school NIL rights directly into R.S. 17:3701-3705, stripping individual schools' prior veto power and building on LHSAA's 2022 bylaw position that NIL activity was not itself prohibited; it requires parental consent for minors and bars deals in gambling, alcohol, and adult-entertainment categories (schools may still restrict NIL activity during school hours/events). LHSAA has taken an 'Education, Not Regulation' stance, partnering with the Attorney General's office and outside firms (Eccker Sports, NIL Club) to train athletic directors, principals, and families — confirm current specifics with LHSAA and your school's compliance staff. Collectives (e.g., LSU's Bayou Traditions and Bayou Collective) continue operating actively around the state's programs alongside House-settlement revenue sharing. Louisiana state law (R.S. 17:3703(I), retained by the 2026 amendment) independently requires intercollegiate athletes to disclose any NIL contract worth $600 or more to their institution — a state-law duty distinct from, though numerically the same as, the national House-settlement 'NIL Go' clearinghouse's $600 third-party review threshold; disclosed contract terms are confidential and exempt from Louisiana's Public Records Law.

Who governs NIL in Louisiana

Louisiana college NIL runs on a state statute: Act 479 of 2021 (SB 60), codified at La. R.S. 17:3701 and following, and amended several times since, most recently by Act 810 in 2026. Each public higher-education management board and, as of the 2026 amendments, each individual campus must maintain its own NIL policy under R.S. 17:3703(N). High school NIL has two layers as of September 2026: the LHSAA, which has treated NIL as permitted under its amateur-status bylaw since April 2022, and Act 810 of 2026, which writes high-school NIL rights directly into state law (R.S. 17:3705), effective August 1, 2026 and stripping individual schools' prior veto power. Since the House v. NCAA settlement took effect in 2025, college deals of $600 or more also pass through the NIL Go clearinghouse run by the College Sports Commission.

What the college statute actually says

R.S. 17:3703 sets the ground rules for intercollegiate athletes. Key provisions as of September 2026:

  • § 3703(B): an institution shall not adopt or maintain any rule or requirement that prevents or unduly restricts an athlete from earning NIL compensation, and earning it cannot affect grant-in-aid or eligibility.
  • § 3703(A): institutions themselves may not pay athletes for NIL except as authorized by a court order, governing athletic association rules, or a settlement agreement - the carve-out that lets House-settlement revenue sharing operate.
  • § 3703(C)(2): no NIL compensation for endorsing tobacco, alcohol, illegal substances or activities, banned athletic substances, or any form of gambling or gaming.
  • § 3703(D): athletes may hire agents, marketing representatives, or attorneys, but as of the 2026 amendments that representation must come from persons registered under the state's Athlete Agent Registration program (Act 895/SB 389).
  • § 3703(I): NIL contracts valued at 600 dollars or more must be disclosed to the institution — this is Louisiana's own statutory disclosure floor, unchanged by the 2026 amendments.
  • § 3703(K): institutions must provide at least 2.5 hours of annual financial-literacy training for athletes.

High-school rules

The LHSAA opened the door in April 2022 with a positioning statement: its bylaws do not prohibit students from commercial activity in their individual capacities. In 2026 the legislature went further with Act 810 (HB 513), effective August 1, 2026, which adds R.S. 17:3705 and removes individual schools' prior ability to veto an athlete's NIL activity.

  • § 3705(A): an interscholastic athlete may earn NIL compensation, and § 3705(C) bars schools and athletic associations from preventing it or declaring an athlete ineligible for it.
  • § 3705(B): a deal signed by an athlete under 18 is valid only with the written consent of a parent or legal guardian.
  • § 3705(E)(2): no deals connected to adult entertainment, alcohol, cannabis, casinos or gambling or sports wagering, controlled substances, drug paraphernalia, performance-enhancing drugs, tobacco or nicotine products, or weapons.
  • § 3705(F): a school may bar NIL activity during class, practice, competition, travel, and other official team or academic activities, and athletes may not use school facilities, uniforms, logos, or other school IP without permission.
  • § 3705(G): the athlete must disclose a proposed deal to the school before signing.

What's moving

The 2026 session was busy: Act 810 (high-school NIL) took effect August 1, 2026 as scheduled, confirmed by multiple independent news reports, and Act 895 expanded the state's sports-agent registry to cover NIL agents statewide (junior high through college), who now must register with the attorney general via a new online portal, pass a background check, and complete training, with civil penalties and criminal fines reported up to 10,000 dollars and five years for violations (registration deadline August 1, 2026). The college statute was also amended in 2026 to align institutional payments with the House settlement framework. Expect campus policies to keep shifting as boards implement the new R.S. 17:3703(N) policy requirements.

Go deeper

Compare states, then run your numbers.

Compare Louisiana with every other state in the NIL Rules by State tracker, estimate your take-home on NIL income with the free NIL Tax Calculator, and see what your name, image, and likeness is actually worth with HDBND's free athlete tools.

Frequently asked questions

Is college NIL legal in Louisiana?
Yes — college athletes in Louisiana can earn from their name, image, and likeness. Status: Legal (state law). Louisiana has its own NIL statute layered on top of NCAA policy and the House settlement. Confirm the current rules with each school's compliance office.
Can high school athletes earn NIL in Louisiana?
High-school NIL status in Louisiana: Allowed, per State NIL law (Act 479/SB 60, amended 2022, 2024 & 2026) + Act 810 (2026, HS) + Act 895 (2026, agent registration) + LHSAA. It's generally permitted under the association's amateurism and recruiting guardrails. This is a general overview, not legal advice.
Do athletes have to disclose NIL deals in Louisiana?
The working disclosure threshold here is "$600." Under the House settlement, third-party deals at or above $600 at participating schools go to the NIL Go clearinghouse for review; some schools ask for every deal. Confirm your school's exact process.
Can a Louisiana high schooler use their school's jersey or logo in a sponsored post?
No, not without the school's permission. R.S. 17:3705(F), effective August 1, 2026, bars interscholastic athletes from using a high school's facilities, apparel, uniforms, or intellectual property - including logos and trademarks - to earn NIL compensation unless the school allows it, and schools can also bar NIL work during class and team activities. Confirm the details with your school's athletic director before signing anything.
Does an NIL agent in Louisiana have to be registered with the state?
Yes, as of 2026. Act 895/SB 389 requires anyone acting as an NIL agent or representative-attorney for a Louisiana student-athlete, from junior high through college, to register with the attorney general's office, pass a background check, and complete training, with an August 1, 2026 registration deadline and penalties up to $10,000 and 5 years imprisonment for noncompliance. Verify any agent's registration status with the Louisiana attorney general before engaging them.
What dollar amount triggers Louisiana's college NIL disclosure requirement?
State law (R.S. 17:3703(I)) requires college athletes to disclose any NIL contract worth $600 or more to their institution — a distinct state-law duty from (though numerically identical to) the national NIL Go clearinghouse's own $600 review threshold. Verify the current disclosure process with your institution's athletics compliance office.

Sources

  1. La. R.S. 17:3701-3705 (codified law page) — Louisiana State Legislature
  2. LA HB513 (Act 810 of 2026) bill tracking/summary — BillTrack50
  3. LHSAA NIL positioning statement and Eccker Sports partnership release (April 2022) — Louisiana High School Athletic Association
  4. Attorney General Murrill launches Athlete Agent Registration Portal — Louisiana Office of the Attorney General
  5. NIL agents in Louisiana now have to register; high school rules take effect soon — Fox 8 New Orleans
  6. New Louisiana law secures NIL rights for high school athletes, stripping school veto power — KNOE (Gray Media)