— NIL Rules · South
College and high-school name, image & likeness rules for Louisiana (LA) — at a glance, in plain English. Not legal advice; confirm with a compliance office before acting.
At a glance
College NIL: Legal (state law). High-school NIL: Allowed, per State NIL law (Act 479/SB 60, amended 2022, 2024 & 2026) + Act 810 (2026, HS) + Act 895 (2026, agent registration) + LHSAA. NIL collectives: operating. Deal-disclosure threshold: $600. Governing statute: Louisiana Act 479 of 2021 (SB 60), as amended through 2026 by Act 810 (HB 513) (La. R.S. 17:3701-3705), amended, effective July 2021. High-school governance: Louisiana High School Athletic Association (LHSAA). Last reviewed September 2026 — this is a plain-English overview pending verification, not legal advice.
What to know
Louisiana's NIL statute (Act 479/SB 60 of 2021, amended by Act 307 in 2022, Act 358 in 2024, and Act 810 in 2026) lets schools, boosters, and collectives facilitate deals; a separate 2026 law (Act 895/SB 389) now requires anyone acting as an NIL agent or attorney-representative for Louisiana athletes — high school through college — to register with the Attorney General, pass a background check, and complete training, with penalties up to $10,000 and 5 years imprisonment for noncompliance; registration opened via a new AG online portal with an August 1, 2026 deadline. Act 810/HB 513 (effective August 1, 2026) codified high-school NIL rights directly into R.S. 17:3701-3705, stripping individual schools' prior veto power and building on LHSAA's 2022 bylaw position that NIL activity was not itself prohibited; it requires parental consent for minors and bars deals in gambling, alcohol, and adult-entertainment categories (schools may still restrict NIL activity during school hours/events). LHSAA has taken an 'Education, Not Regulation' stance, partnering with the Attorney General's office and outside firms (Eccker Sports, NIL Club) to train athletic directors, principals, and families — confirm current specifics with LHSAA and your school's compliance staff. Collectives (e.g., LSU's Bayou Traditions and Bayou Collective) continue operating actively around the state's programs alongside House-settlement revenue sharing. Louisiana state law (R.S. 17:3703(I), retained by the 2026 amendment) independently requires intercollegiate athletes to disclose any NIL contract worth $600 or more to their institution — a state-law duty distinct from, though numerically the same as, the national House-settlement 'NIL Go' clearinghouse's $600 third-party review threshold; disclosed contract terms are confidential and exempt from Louisiana's Public Records Law.
Louisiana college NIL runs on a state statute: Act 479 of 2021 (SB 60), codified at La. R.S. 17:3701 and following, and amended several times since, most recently by Act 810 in 2026. Each public higher-education management board and, as of the 2026 amendments, each individual campus must maintain its own NIL policy under R.S. 17:3703(N). High school NIL has two layers as of September 2026: the LHSAA, which has treated NIL as permitted under its amateur-status bylaw since April 2022, and Act 810 of 2026, which writes high-school NIL rights directly into state law (R.S. 17:3705), effective August 1, 2026 and stripping individual schools' prior veto power. Since the House v. NCAA settlement took effect in 2025, college deals of $600 or more also pass through the NIL Go clearinghouse run by the College Sports Commission.
R.S. 17:3703 sets the ground rules for intercollegiate athletes. Key provisions as of September 2026:
The LHSAA opened the door in April 2022 with a positioning statement: its bylaws do not prohibit students from commercial activity in their individual capacities. In 2026 the legislature went further with Act 810 (HB 513), effective August 1, 2026, which adds R.S. 17:3705 and removes individual schools' prior ability to veto an athlete's NIL activity.
The 2026 session was busy: Act 810 (high-school NIL) took effect August 1, 2026 as scheduled, confirmed by multiple independent news reports, and Act 895 expanded the state's sports-agent registry to cover NIL agents statewide (junior high through college), who now must register with the attorney general via a new online portal, pass a background check, and complete training, with civil penalties and criminal fines reported up to 10,000 dollars and five years for violations (registration deadline August 1, 2026). The college statute was also amended in 2026 to align institutional payments with the House settlement framework. Expect campus policies to keep shifting as boards implement the new R.S. 17:3703(N) policy requirements.
Go deeper
Compare Louisiana with every other state in the NIL Rules by State tracker, estimate your take-home on NIL income with the free NIL Tax Calculator, and see what your name, image, and likeness is actually worth with HDBND's free athlete tools.