College and high-school name, image & likeness rules for West Virginia (WV) — at a glance, in plain English. Not legal advice; confirm with a compliance office before acting.
At a glance
NIL in West Virginia today.
College NIL: No state law. High-school NIL: Allowed, per NCAA policy + House settlement · WVSSAC (HS). NIL collectives: operating. Deal-disclosure threshold: $600. Last reviewed 2026-07 — this is a plain-English overview pending verification, not legal advice.
What to know
How the rules play out in West Virginia.
West Virginia has largely relied on NCAA policy and institutional rules for college NIL. The WVSSAC has moved toward permitting high-school NIL within its amateurism guardrails. Collectives are active around the state's flagship program; verify the current disclosure workflow per school.
Go deeper
Compare states, then run your numbers.
Compare West Virginia with every other state in the NIL Rules by State tracker, estimate your take-home on NIL income with the free NIL Tax Calculator, and see what your name, image, and likeness is actually worth with HDBND's free athlete tools.
Frequently asked questions
Is college NIL legal in West Virginia?
Yes — college athletes in West Virginia can earn from their name, image, and likeness. Status: No state law. West Virginia relies on NCAA policy and the House settlement rather than a distinct state statute. Confirm the current rules with each school's compliance office.
Can high school athletes earn NIL in West Virginia?
High-school NIL status in West Virginia: Allowed, per NCAA policy + House settlement · WVSSAC (HS). It's generally permitted under the association's amateurism and recruiting guardrails. This is a general overview, not legal advice.
Do athletes have to disclose NIL deals in West Virginia?
The working disclosure threshold here is "$600." Under the House settlement, third-party deals at or above $600 at participating schools go to the NIL Go clearinghouse for review; some schools ask for every deal. Confirm your school's exact process.