— NIL Rules · West
College and high-school name, image & likeness rules for Oregon (OR) — at a glance, in plain English. Not legal advice; confirm with a compliance office before acting.
At a glance
College NIL: Legal (state law). High-school NIL: Allowed, per Oregon SB 5 (2021), amended by SB 1505 (2022), HB 4119 (2024) & HB 3694 (2025) + OSAA Rule 8.4 (HS). NIL collectives: operating. Deal-disclosure threshold: $600. Governing statute: Oregon SB 5 (2021), as amended by SB 1505 (2022), HB 4119 (2024) and HB 3694 (2025) (Or. Rev. Stat. § 702.200), amended, effective June 2021. High-school governance: Oregon School Activities Association (OSAA). Last reviewed September 2026 — this is a plain-English overview pending verification, not legal advice.
What to know
Oregon's NIL statute chain (SB 5 2021 → SB 1505 2022 → HB 4119 2024 → HB 3694 2025) is unchanged as of September 2026, but HB 3694's confidentiality provision still sits in real, unresolved tension with the House v. NCAA settlement's national NIL Go clearinghouse, which still requires third-party deals over $600 to be reported for fair-market-value review — we found no sign courts, the legislature, or the NCAA have reconciled the two, so the $600 figure's enforceability against Oregon athletes remains contested rather than settled. OSAA Rule 8.4 (adopted 2022) still allows high-school NIL but bars school-affiliated boosters/collectives, use of school marks or facilities, and performance-linked pay, and requires disclosure to the school; we could not confirm from the current OSAA handbook directly whether the rule's exact wording changed for the 2026-27 school year, so confirm current specifics with OSAA directly. Collectives remain active and legal at the college level; a federal bill, the Protect College Sports Act of 2026, is moving through Congress (with Oregon's own Sen. Merkley reportedly opposing part of it) and could eventually preempt state NIL rules like Oregon's, but it had not passed as of September 2026.
College NIL sits in ORS chapter 702 (athlete agents), principally ORS 702.200, enacted by SB 5 in 2021 with applicability from June 29, 2021, and amended repeatedly since - most recently by 2024 c.15 and 2025 c.448. High school NIL is governed by the OSAA, which amended Rule 8.4 (Awards - Name, Image, Likeness) at its October 2022 Delegate Assembly to permit NIL with guardrails.
The statute frames NIL as an economic right of the athlete, and after the 2024-2025 amendments it also covers schools paying athletes directly.
OSAA's October 2022 change to Rule 8.4 lets a student earn compensation from their name, image and likeness, with reported parameters:
As of August 2026, an Oregon college athlete can be paid by third parties and, under the amended statute, by the school itself - one of the states that aligned early with the direct-pay era formalized by the House v. NCAA settlement (approved June 2025). Deals cannot be conditioned on performance, and disclosure runs through team-rule compliance. An Oregon high schooler can do NIL deals as a private person; the OSAA's published guidance page for families collects the current rules, and the school-separation and product restrictions are where eligibility risk lives.
ORS 702.200 was amended in 2024 (c.15) and again in 2025 (c.448, HB 3694), reflecting the shift toward institutional payments and post-House cleanup; the current ORS text is the controlling version. OSAA guidance links to NCAA interim-policy materials and NIL education resources, and the association has updated its materials since 2022, so check the OSAA site for the latest handbook language.
Go deeper
Compare Oregon with every other state in the NIL Rules by State tracker, estimate your take-home on NIL income with the free NIL Tax Calculator, and see what your name, image, and likeness is actually worth with HDBND's free athlete tools.